Purpose - a CEO needs one

I’m very pleased to welcome Alyson Watson, CEO of Woodard and Curran, an industry-leading water and environmental firm.  In this episode, Alyson shares with us their journey to articulate their purpose and then use that to develop a strategy that responds to the deep uncertainty businesses are facing.  She describes the inclusive approach they took to get understanding and buy in, as well as some of the challenges in taking this approach.  She also describes the way they embedded the strategy into the organisation, which required a few unexpected changes.  Join me for this informative and inspiring episode. 

A Stanford University graduate and accomplished triathlete, Alyson has more than 20 years of experience as an executive leader, environmental consultant, and project manager focused on water resources planning and water quality analysis.

As CEO, Alyson is responsible for overall firm performance and strategic direction. She joined Woodard & Curran in 2016 following the acquisition of RMC Water and Environment, where she was President and CEO. In addition to serving on Woodard & Curran’s Board of Directors since 2018, she is a Director and ESOP Trustee for Mark Thomas & Co., a California-based transportation engineering firm.

Alyson has built her career working on and managing interdisciplinary teams building creative solutions to difficult water and environmental issues. She is passionate about ensuring the availability of abundant, clean water and finding innovative and collaborative avenues to protect, preserve, and enhance this most critical natural resource.

https://www.woodardcurran.com/

linkedin.com/in/alysonbwatson

You can also hear more from Alyson on The Water Values podcast: https://water-values-podcast.castos.com/episodes/the-year-in-water-2022-with-robert-puente-tony-parrott-and-alyson-watson and https://water-values-podcast.castos.com/episodes/outcome-based-contracting-with-woodard-curran-ceo-alyson-watson

Alyson Watson

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