Founded in 2015, London-based Ignition Law is driven by a clear purpose: to be the law firm for start-ups, scale-ups, SMEs and the entrepreneurially spirited.
Since then, Ignition has grown to become a full-service law firm with 70 people, won multiple awards and achieved Certified B-Corporation status.
Founder and partner Alex McPherson explains how they did it, on this episode of The Purposeful Strategist.
Alex founded Ignition Law in 2015 as a high-growth, full-service law firm dedicated to providing pragmatic and cost-effective legal services to start-ups, scale-ups, and entrepreneurial clients. With a focus on community-minded and ethical practices, Ignition Law has supported thousands of businesses, as well as leading business schools, universities, family offices, and investors.
Recently achieving B Corp certification, Ignition Law has solidified its reputation as a purpose-led law firm committed to positive social and environmental impact. The firm has earned widespread recognition, winning and being shortlisted for major industry awards, including The Lawyer Awards, Legal Business Awards, SME News, The Law Society Awards, Financial Times Innovative Lawyers Awards, LegalWeek Awards for Innovation, and The Great British Entrepreneur Awards.
Alex graduated from Oxford University in 2003 and gained extensive legal experience at leading international law firms Freshfields Bruckhaus Deringer and Hogan Lovells, where he also undertook client secondments at Tesco, ExxonMobil, and Goldman Sachs. He co-founded Ignition Financial, a corporate finance and tax boutique, and was shortlisted for the 2023 Great British Entrepreneur Awards. Beyond his work at Ignition, Alex is an Entrepreneurship Expert at the Saïd Business School, University of Oxford, a Fellow of the Royal Society of Arts, and serves on the Corporate Law Expert Panel of LexisNexis.
Alex McPherson