Bus travel often plays a vital part in people’s lives, especially in rural and underserved communities. Connection in many ways is the key value it delivers, at both the individual and community levels.
Martin Dean, managing director of the UK regional bus division of Go-Ahead Group, says technology has the potential to strengthen that connection, by personalising the travel experience for passengers.
Go Ahead’s regional bus division holds about 11 per cent of the UK market, and it part of the Go Ahead Group, one of Britain’s largest transport providers. It has a clear and simple purpose: “we’re here to connect people and communities today and tomorrow.”
Learn how Martin Dean uses authenticity, community involvement, innovation and technology to deliver that purpose in increasingly richer ways, on this episode of The Purposeful Strategist.
Martin is responsible for overseeing the performance Go-Ahead’s UK bus companies outside London, stretching from Devon and Cornwall to the north-east of England. With more than three decades’ experience in transport, he is also chairman of the bus trade body, the Confederation of Passenger Transport.
He was previously head of business development for Go-Ahead, where he was successful in identifying new business opportunities, both domestically and internationally which included leading the Group’s expansion into Manchester in the UK, Singapore, and the Republic of Ireland overseas.
Martin Dean