In this episode, I’m very pleased to welcome Fiona Czerniawska, CEO of Source Global Research. I’ve known Fiona since before she founded Source and have enjoyed watching it grow over the years, becoming the definitive source of data and insight on the consulting industry and professional services more broadly. Fiona talks about how they knew they needed to think more deeply about their purpose and how they went about it. She also describes their fast, flexible approach to strategy implementation – an approach directly linked to their purpose, which many organisations could use. Join me for an informative, engaging, and insightful discussion.
Source specialises in developing evidence-based insights about the professional services sector, ranging from identifying key changes in client behaviour and how firms respond, to quantifying the growth trajectories of emerging markets. It helps professional service firms understand what really matters when facing decisions of vital importance.
Fiona is one of the world’s foremost commentators on the global professional services and consulting industry. Before starting Source, she had almost 20 years’ experience as a management consultant, primarily working in the areas of marketing and strategy, initially with PwC, before moving on to be head of strategy and business planning for EY in the UK.
A graduate of the University of Oxford with a Ph.D. in French art, she’s also the author of a dozen books including Business Consulting: A Guide to How it Works and How to Make it Work and Buying Professional Services, both of which were published by The Economist.
https://www.sourceglobalresearch.com/
Future of the Firm podcast: https://www.sourceglobalresearch.com/type/podcast#filters
Paul English: https://www.sourceglobalresearch.com/profiles/paul-english
theclearing.co.uk (the agency they worked with)
Fiona Czerniawska