Our guest is Graham Vidler, Chief Executive. Confederation of Passenger Transport UK. The Confederation of Passenger Transport UK (or CPT) is the trade body for the bus and coach industries in the UK.
Graham will share with us the benefits of taking a more inclusive approach to developing their strategy and how they found the right balance for CPT’s purpose between – on the one hand – being just about what they do and on the other hand focusing only on the social benefits that flow from that.
Graham joined the Confederation of Passenger Transport (CPT) as CEO in May 2019. CPT is the trade association for the UK’s bus and coach industries, with members providing around 95% of UK bus services and the majority of UK coach services. Graham’s focus has been on transforming CPT to have a clearer, stronger voice on behalf of its members.
His previous roles include a number of senior policy and communication roles in the financial services sector, Head of Policy at Which? and a senior researcher in the House of Commons Library. In all of these roles he’s sought to bring simplicity and clarity and a strong focus on customer outcomes.
Graham Vidler