My guest is Asad Dhunna, Founder and CEO of The Unmistakables, an award winning consultancy that delivers inside out inclusion. He leads a team of strategic consultants that partner with client partners such as Fremantle, HSBC, Penguin Random House and Unilever to create inclusive cultures and campaigns that are led by nuanced insight. Asad is also a trustee of akt, a leading LGBT+ homelessness charity in the UK.
Asad discusses the difference between a strategic journey and a quest, as well as sharing frameworks he has used to clarify their purpose and hone their strategy. He also talks about how he deals with the constant changes that can invalidate a strategy soon after it’s created.
Asad Dhunna