When a business aligns its revenue streams with its purpose, it can achieve remarkable resilience and long-term success.
Alex Cheatle, co-founder and CEO of Ten Lifestyle Group, a successful global concierge business, founded the company with the purpose of becoming the most trusted personalised service platform in the world. Today, Ten is a thriving 1,200-person global business, and it has survived some profoundly testing times.
Learn how sticking to the purpose, and consulting an invisible customer, have driven the growth of the business, on the latest episode of The Purposeful Strategist.
Alex co-founded the business in 1998. Prior to founding Ten, Alex was a marketing manager at Procter & Gamble. Previous jobs include inventing a roleplaying game, market trading in Walthamstow and being a cowboy in Brazil. Alex has a degree in Philosophy, Politics and Economics from Oxford University.
Alex Cheatle