An organisation’s purpose is always slightly out of reach. Its value lies in its ability to align the organisation and pull it constantly forward.
But what happens if a business achieves its original purpose? Where does it go from there? Find out how Nej Gakenyi, CEO and founder of GRM Digital, faced that unusual challenge in the latest episode of The Purposeful Strategist.
Nej is the CEO & Founder of GRM Digital, an award-winning, full-service web development and digital marketing agency based in Leeds, London, Sarajevo, Amsterdam and Islamabad.
Since 2009, they’ve been helping world-leading brands grow by providing high-quality, robust web development, SEO and digital consultancy, backed by in-depth research and analysis. They’re the trusted agency for many established organisations including Club Car, Ingersoll Rand, Royal College of GPs, International Association of Prosecutors and Eurotunnel.
Nej has vast experience in the enterprise content management world, being a former Director at one of the leading CMS vendors, prior to setting up GRM Digital in 2009. 15 years since GRM’s inception and he has fulfilled one of his primary purposes of helping the digital economy flourish in his home country of Bosnia & Herzegovina, via co-founding the Bit Alliance. Nej is passionate about helping clients reach their full digital potential and get significant ROI from the work GRM delivers.