Now-Next-Later: Developing a Purposeful Strategy

Teach your team how to say “no”, and don’t put an end date on your strategy - instead focus on “now-next-later”.

This unconventional advice comes from Ben Peachey, Chief Executive of the Chartered Institute of Ergonomics and Human Factors. He also finds Purpose and Ambition more realistic than mission and vision.

Learn how these beliefs, and using Theory of Change maps, were key to refreshing and implementing the institute’s purpose-driven strategy. On this episode of The Purposeful Strategist.

The Chartered Institute of Ergonomics and Human Factors (CIEHF) is the home and voice for ergonomics and human factors professionals offering peer-to-peer networking, thought leadership, accreditation, training and professional development opportunities. Their purpose is to help human factors professionals make life better and safer for people and society. Their members - mostly based in the UK, but also including members from another 45 countries - work in many sectors including healthcare, transport, defence, energy and manufacturing.

Ben is an experienced senior management team member with a track record in strategy development and change management. A reputation management expert specialising in sustainable development issues, and is experienced in developing and implementing successful engagement strategies for multi-stakeholder organizations.

Ben is also an experienced global leader who has led international teams with staff in multiple locations including China, India, USA, Brazil and South Africa. An ex-BBC journalist with strong editorial and public speaking skills, and a proactive and pragmatic leader with experience in building consensus in complex governance and decision-making environments. And a Harvard Business School executive education programme alumni.

Ben Peachey

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